A new symbol to visualize our new name

 

Throughout the centuries, human groups have felt the need to rally

under a visual symbol: from coats-of-arms, to flags, to athletic jerseys.

In the world of branding, these symbols are called logomarks. They

give meaning and memorability to a name, giving the name life and

visual energy.

 

Our logomark is comprised of three parts - the words

‘ReachAcross,’ the 2 arches, and our position statement:

 

 

1 ) The styles, weights, colours, cases, and spacing of the letters

make our name unique and easy to read as one word. The two reds

lend an active warmth to its presentation.

 

2 ) The two arches graphically show, in 3-D, the act of ‘reaching

across’. The one arch represents sharing the Gospel, and the other

arch speaks of our practical service.

 

3 ) Our position statement concisely describes the ministry God has

given us: ‘Helping Muslims Follow Jesus’.